Information
We proudly received a double award recognition in the OMOTENASHI Selection 2025.
We are delighted to share some good news: this year has been an honor for us, as we have received prestigious awards.
We are pleased to inform you that our own brand, "GUTS-MAN," and our product, "Naramaki Metcha Usui Haramaki" (Ultra-Thin Naramaki Belly Warmer), have won awards in the OMOTENASHI Selection 2025 (1st Term), hosted by OMOTENASHI NIPPON.


OMOTENASHI Selection is an award established in 2015 with the aim of discovering and promoting excellent Japanese products and services that are rich in "Omotenashi" (the Japanese spirit of hospitality) to the world.
Awardees are determined through an in-person evaluation by experts. Only products and services that are recognized as being "full of unique Japanese charm that we want to share with the world" are certified as OMOTENASHI Selection winners.



